Latam Regional Lead Measurement & Analytics - Digital & Media (PCD/PWD)
Descrição
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Attention PCD, this vacancy is for you!
Mappit believes in a more just and egalitarian society, therefore, companies hire professionals with profiles that help build more plural and complementary teams. - Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for Meta Global Customer Marketing LATAM
- Empower a team to conduct in-depth effectiveness studies/analyses for to understand the relative impact of different marketing strategies across digital and non-digital platforms
- Partner with local and central Analytics teams to drive Measurement capabilities across the business with sophisticated models, automation and scale
- Build cross-functional relationships to understand data needs, build key metrics and standardize their usage across the organization
- Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to sales leadership
- Manage the delivery of high impact dashboards and data visualizations
- Drive go-to-market by planning, executing and scaling marketing campaigns for promoting Meta’s advertising solutions
- Partner with cross-functional stakeholders to become a trusted partner and resource
- Lead a multidisciplinary team responsible for Planning, Execution and Reporting of Digital Marketing activities
- Build integrated digital strategy and activation plans
- Manage and optimize channels (such as email, Meta ads, onsite placements, SEM, content marketing, digital video, print collateral, influencer partnerships, etc.) to drive performance of campaigns
- Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships
Minimum Qualifications
- 6+ years experience in digital marketing/performance marketing
- BA/BS degree in quantitative field (e.g. Computer Science, Statistics, Business Intelligence/Analytics, Marketing) or equivalent experience
- Proven experience paid, earned, and owned digital channel experience (display, social, search, email, web)
- Experience working with cross-functional teams, specifically creative teams and media/communications strategy teams
- Analytical experience to conduct analysis on creative performance, identify optimization opportunities and use data to inform marketing/creative decisions